
Becoming a motivational coach takes coaching yourself on all of the same
messages you will be giving to your clients. Nothing proves how much
you believe in your message than doing the work yourself --- especially
if you can make a living at it. There are certification programs
available for coaches that make marketing your services easier, but you
generally have to prove yourself adept at doing the business before you
gain that piece of paper. With commitment, flexibility, confidence,
patience and perseverance (all the things good motivational coaches
teach), a career in coaching is possible.

A 2008 study published in the Harvard Business Review concluded that
businesses should fulfill four emotional needs of their employees to
keep them motivated on the job: the drive to acquire, bond, comprehend
and defend. The challenge is that there is no one-size-fits-all
solution. Before you begin to put programs in place to help your
employees do their best on the job, spend some time gaining an
understanding of how your employees’ age, job function and company
position impacts their motivation.
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